Titanium Dioxide in Makeup: What You Really Need to Know

Titanium Dioxide in Makeup: What You Really Need to Know

FOR IMMEDIATE RELEASE

Laguna Beach, CA — 09/01/25 — What is titanium dioxide? It’s a question more consumers are asking as they take a closer look at what’s inside their beauty products. Omiana, the California-based clean beauty brand, has released a new educational guide to help shoppers understand this common cosmetic ingredient — its benefits, its debated concerns, and the alternatives available.

Titanium dioxide is a naturally occurring mineral widely used in cosmetics for two main reasons: it provides opacity and brightness in makeup, and it acts as a physical UV blocker in sunscreens. Foundations, powders, eyeshadows, and lipsticks often rely on it to create smooth coverage and color payoff.

While titanium dioxide is generally recognized as safe by regulatory agencies, some consumers prefer to avoid it due to concerns about irritation, nanoparticles, or inhalation from loose powders. Others continue to seek out products that include titanium dioxide, particularly for its UV protection and brightening benefits.

“At Omiana, our mission is transparency, not alarmism,” said Miche Klammer, Co-Founder of Omiana. “Titanium dioxide has benefits, and many people use it without issue. But because our community includes people with sensitivities, we also create titanium dioxide-free alternatives. The goal is to empower customers with knowledge and choice.”

Why Omiana Offers Both Options:

With Titanium Dioxide: Ideal for customers seeking brightness, coverage, or mineral-based UV protection.

Without Titanium Dioxide: Designed for those with sensitive skin or anyone wishing to avoid the ingredient. These products use alternatives such as kaolin clay, rice powder, zinc oxide, iron oxides, and silica.

By offering both, Omiana provides flexibility: customers can select products that align with their personal preferences, skin type, and comfort level.

Key Takeaways From Omiana’s Guide:

Titanium dioxide is used in cosmetics for pigment, coverage, and sun protection.

It is generally considered safe, though some with sensitive skin may experience irritation.

Alternatives like kaolin clay, rice powder, zinc oxide, and silica can deliver similar results.

Omiana offers both titanium dioxide and titanium dioxide-free products, ensuring ingredient transparency and consumer choice.

The new Knowledge Center resource positions Omiana as both an educator and an innovator in clean beauty — bridging the gap between science, sensitivity, and consumer needs.

Read the full article here: www.omiana.com/what-is-titanium-dioxide. https://www.omiana.com/blogs/omiana-naturally-beautiful/what-is-titanium-dioxide-in-makeup-everything-you-need-to-know

About Omiana

Omiana is a family-owned clean beauty brand dedicated to ingredient transparency and safe, high-performing formulas. Founded in California, the brand formulates both titanium dioxide and titanium dioxide-free products, giving consumers the freedom to choose what works best for their skin.

Press Contact:

Omiana Media

info@omiana.com

(888) 266-4262


Omiana
City: Laguna Beach
Address: 1968 South Coast Highway
Website: https://www.omiana.com

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