AI Search Optimization For Law Firms: Why Your Practice Isn't Cited & How To Fix
Key Takeaways AI Overviews now appear in around half of all US search queries, and position-one organic results are losing 58% of their click-through rate as a result. Most law firm websites were built to rank in traditional search, not to be extracted and cited by AI platforms - that structural gap is why so many firms are invisible to tools like ChatGPT, Perplexity, and Google AI Overviews. Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are the strategies closing that gap, and the first-mover window is still open - but narrowing fast. Googling, scanning blue links, and clicking through to a law firm website is no longer the default path prospective clients use to find legal advice and support. Increasingly, someone with a legal problem types a question into an AI tool and gets an answer immediately - with a source cited, and competing firms nowhere in sight. For most law firms, that cited source is not them. 58% CTR Drop: AI Is Rewriting Who Gets Found AI ...