How Do You Help AI Understand Who Your Business Really Is?
If you ask an AI system about your business, where does it get the answer? That question sounds simple until you think about how many different versions of your business exist online. You probably have a website. You may have a Google Business Profile. Your legal company name may appear in a government registry. Your customers might know you by a trading name instead. You may have licences, certifications, professional memberships, trademarks, press releases, directory profiles and social accounts. All of those things can be correct. The problem is that they are scattered. AI Has to Work Out Which Pieces Belong Together Imagine your legal company is called ABC Services LLC , but everyone knows the business as Clearwater Plumbing . Your website says Clearwater Plumbing. Your state registration says ABC Services LLC. Your contractor licence may use the legal name. Your Google Business Profile uses the trading name. A press release may mention both. A person can often work out that these...