How to Strengthen Your Google Profile: 5 Proven Ways to Improve Brand Visibility
You’ve probably seen it a hundred times without thinking much about it. Someone searches for a plumber, a dentist, or a coffee shop. Before any websites load, there it is: a box on the right side of the screen with a map, photos, hours, and reviews. That box is your Google Business Profile, and for most local businesses, it has become more important than their actual website. Google puts it front and center because that is what people use to make decisions. They check your hours, read your reviews, look at your photos, and either call you or keep scrolling. Your Profile Works Like a Storefront Window Think of your Google Business Profile the way you would think of a physical storefront. If the window is dirty, the hours are unclear, and there is no indication of what you sell, people keep walking. The same goes for your online presence. A complete, well-maintained profile tells potential customers you are legitimate, active, and worth their time. An incomplete one suggests the opposit...