How AI Search Box Optimisation Impacts Dental Practices: Chelsea Expert Explains
Key Takeaways Nearly 60% of Google searches now end without clicking any website, forcing dental practices to rethink traditional SEO strategies AI Overviews appeared on 13.14% of U.S. searches by March 2025, and by March 2026, they appeared on over 25% of searches, directly answering patient questions and reducing website traffic by 20-60% for many dental practices Zero-click searches hit 75% on mobile devices, making brand visibility without website visits the new priority for dental marketing Local search optimization remains critical, as 46% of all queries have local intent, and proximity factors heavily influence AI recommendations The dental industry faces an unprecedented shift in how patients find services online. Traditional search engine optimization tactics that worked just two years ago are becoming obsolete as artificial intelligence fundamentally alters the search landscape. Practices now need to focus on search box optimisation (SBO) , ensuring their information is struc...