Marketing Automation Setup Checklist: Lead Capture to Instant Follow-Up
Key Takeaways 71% of internet leads are wasted due to slow or nonexistent follow-up - automation is the fix. Businesses that respond within 5 minutes are 100x more likely to make contact than those that wait 30 minutes. A well-crafted welcome email series can generate 90% more orders than a single message, and welcome emails consistently outperform most other email types in open rates. The checklist below walks through every critical step - from building your lead capture forms to running nurture sequences that work without you. Profit Acuity breaks down the high-impact automations small business owners can set up to reclaim their time and stop losing leads. Most small business owners are not losing leads because their offer is weak. They are losing them because no one followed up fast enough. The good news? That is entirely fixable - and the fix runs itself once it is in place. 71% of Leads Are Wasted - Slow Follow-Up Is Why Think about the last time someone filled out a form on your ...