Restaurant Social Media: From Posting Activity to Customer Strategy
Key Takeaways Posting food photos and running ads can build awareness, but real growth depends on what a restaurant asks customers to do next, whether that's ordering, booking, or joining a loyalty program A disorganized 'spaghetti setup' of digital accounts, where different employees or outside vendors control logins, can quietly cost a restaurant visibility and control over its own customer data. Many point-of-sale systems already include loyalty, texting, and review tools that restaurants pay for but rarely use to their full potential SocialShareCode, a Bring More Clients brand, provides a simple five-question checkup restaurant owners can use to see whether their marketing has a real strategy behind it Every restaurant owner has heard the same advice: post more, post better, post consistently. That advice is not wrong, but it leaves out an important step. Getting someone to like a photo of tonight's special is a far cry from getting that same person to book a table,...