Paid Search Competitor Analysis: What It Is and Why Cosmetic Dentists Need It
A PPC campaign can look perfectly healthy from inside your own account. The numbers are there, the clicks are coming in, and the dashboard gives you plenty to review. Yet there is one obvious question those reports cannot answer: what are other cosmetic dental practices doing with the same patients you're trying to reach ? For practices competing in local search, that missing perspective can leave important context out of the picture. A campaign operates alongside dozens of other advertising decisions being made in the same market, often changing what prospective patients see before they ever reach your website. Your Competitors Are Already Telling You Something Every paid search result offers a small piece of information about the market. The practices appearing for searches such as teeth whitening, veneers, or Invisalign reveal which services they are promoting and how they are presenting them to prospective patients. Ad copy can be especially revealing. For example, one practice...