How To Nurture And Follow Up With Leads In Real Estate: Expert Shares Strateiges
Most real estate agents generate plenty of leads but lose track of them within weeks. Nearly 80% never convert—not from lack of interest, but because agents stop following up after the first conversation. The gap between capturing a lead and closing a deal often spans months or years. Without a structured system to manage relationships , potential clients disappear to competitors who simply stayed in touch. Here’s how to fix that. Why Leads Don’t Convert Right Away Property transactions involve major financial and emotional decisions, which means most people need time before they’re ready to act. Initial outreach is usually about gathering information and comparing options rather than making immediate commitments. When agents expect instant results, they either push too hard with aggressive tactics or give up too quickly when nothing happens right away. Both mistakes cost conversions. The average homebuyer researches for three to six months before making a move, so patience matters as ...