What Wellness Sites Must Know About SEO Content & Marketing: E-E-A-T Explained
Key Summary E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness—four signals Google uses to evaluate health-related content before ranking it. Wellness websites fall under YMYL (Your Money or Your Life), meaning Google applies stricter quality standards because bad advice could harm readers. Random blog posts rarely build authority; organizing content into topic clusters signals depth and expertise to search engines. Backlinks from credible sources and consistent publishing schedules strengthen your site's trustworthiness over time. AI-powered content platforms now help wellness practices build E-E-A-T signals automatically, removing the guesswork from healthcare SEO. Why Google Treats Your Wellness Website Differently Here's something most therapists, med spa owners, and health coaches don't realize: Google doesn't evaluate your website the same way it evaluates a food blog or a travel site, and the difference matters more than you might th...