Sussex Council Reorganisation: The Hidden Marketing Crisis Brewing for 2028
Key Takeaways Sussex businesses face a two-year period of structural uncertainty as local government reorganisation creates potential disruptions to council directories, business partnerships, and area-specific marketing profiles through 2028. The government has not yet decided on reorganisation proposals, with final structures to be determined after May 2026 elections and new authorities operational from April 2028. Contractors, professional services firms, and local service businesses are most vulnerable to marketing disruption during the transition period. Independent digital visibility strategies protect businesses from relying on council-controlled marketing platforms that may become obsolete. Building marketing resilience through multi-platform distribution creates authority that persists regardless of political or administrative changes. Local businesses across East and West Sussex are entering an unprecedented period of governance uncertainty that extends well beyond typical po...