AI Brand Monitoring: How Perplexity & Gemini Shape Retail Brand Visibility
Key Takeaways AI answer engines like Perplexity and Gemini are increasingly where shoppers go first - and brands that don't appear in those answers lose sales to brands that do. AI Share of Voice (SoV) measures how often and how prominently a brand shows up in AI-generated responses, relative to competitors - and it's becoming a critical retail metric. Off-site brand mentions are the strongest driver of AI citations, with structured product data also playing a meaningful role; traditional SEO alone won't get a brand there. Citation results on Gemini and Perplexity shift significantly between repeated queries, which means one-time audits miss the full picture - continuous monitoring is essential. AI Engines Are Now the New Shopping Search Bar Not long ago, a shopper looking for the best running shoes would open Google, scroll through a page of results, and compare a handful of links. That behavior is changing fast. Today, more and more consumers skip the list entirely and ju...