UBCNews

Key Takeaways A recent med spa case study demonstrated 51 appointments in 6 days using only organic marketing strategies, proving that paid advertising isn't necessary for rapid growth Local SEO optimization, particularly Google Business Profile management, drives the most qualified leads for medical spa practices Content marketing and community engagement create lasting brand authority that converts visibility into actual bookings Real case studies show 354% traffic increases and 12x mobile visibility boosts are achievable through strategic organic marketing Medical spa owners and office managers often believe expensive advertising campaigns are the only path to rapid patient acquisition. However, recent case studies reveal that organic marketing strategies can deliver remarkable results in surprisingly short timeframes. The key lies in understanding which organic tactics generate the highest return and implementing them with surgical precision. Med Spa Achieves Remarkable Result...

For some people, back to school means back to the office. Students aren’t the only ones who need lockers - teachers and admin staff do, too. So what’s the best way for faculty members to safeguard their belongings and school-issued equipment throughout the day? They shouldn’t have to carry such technology around in backpacks. Instead, professionals point to specialized day-use lockers as the best solution. A New Day For Lockers Technology is always advancing, and lockers aren’t standing still. Modern day-use lockers come with HR system-compatible integration capabilities. That means schools can assign lockers to their employees using their existing IT infrastructure.  Even better, they can implement digital lock options that ensure airtight security for staff possessions. And since teachers will spend most of their days in the classroom, it only makes sense that they have secure storage elsewhere. One storage designer, Bradford Systems, has seen the need: “Most employees don’t have ...

Key Takeaways Roof repair and roof replacement solve different problems. Cost alone rarely leads to the right decision. Delaying action often turns manageable damage into a full replacement scenario. Roof age, material lifespan, and climate exposure matter more than surface appearance. Inspections reduce guesswork and clarify risk before damage becomes visible inside the home. The smartest decisions balance timing, information, and long-term cost, not urgency or fear. Most homeowners don’t think about their roof until something goes wrong. A ceiling stain appears after heavy rain. A room feels damp when it shouldn’t. Shingles start to curl, crack, or disappear after a storm. By then, the question isn't whether there’s a problem. It’s how serious that problem has become. This is where many people get stuck. Repair feels cheaper and less disruptive. Replacement feels drastic and expensive. The temptation is to default to the smaller fix and hope it holds. Sometimes, that instinct is ...

Once upon a time, you could just walk up to a restaurant and reliably secure a table on the spot. But that fairy tale era has passed in most dining establishments - and places where it hasn't probably aren't worth your time or money, anyway. In 2026, reservations are once again required in many eateries that did away with the practice a decade ago. The good news? Advances in technology make the practice easier than ever. The bad news? A meal at your favorite restaurant might require a little more planning than expected. The industry experts at Post 1917 , an upscale Lexington steakhouse, explain this trend. Pre-Pandemic Practices After a previous drop off in popularity, dinner reservations are back in a big way. Many restaurants abandoned the practice throughout the 2010s in favor of walk-ins, according to the market watchers at Lavu. Prioritizing customers as they arrive reduced lost profits from no-shows and recouped opportunity costs from last-minute cancellations. However, ...

Key Takeaways Processing fees typically range between 1.5% and 3.5% per transaction, making them one of the top five operating expenses for most businesses. Interchange fees go to card-issuing banks, assessment fees go to card networks, and processor markups represent the only negotiable portion of your costs. Switching from flat-rate to interchange-plus pricing often saves businesses thousands annually while providing complete cost transparency. In-person chip or tap payments cost significantly less than manually keyed transactions because they carry lower fraud risk. Regular statement reviews, proper equipment setup, and chargeback prevention directly impact your effective processing rate every month. Credit card processing fees quietly drain profits from businesses in every industry. Most merchants accept whatever rates their processor offers without asking questions or shopping around for better solutions . Experts from Better Payments Solutions explain that every card transaction ...

Key Takeaways Building cocktails directly in the glass works best for simple spirit-and-mixer drinks and requires no special equipment beyond ice and glassware. Shaking creates cold, frothy cocktails perfect for drinks with citrus, cream, or syrups that need aggressive mixing to integrate properly. Stirring preserves clarity and spirit character in liquor-forward cocktails like martinis and manhattans without excessive dilution or aeration. Muddling releases essential oils and juices from fresh herbs and fruits through gentle pressure against the glass bottom. Using generous amounts of ice ensures proper chilling and controlled dilution rather than watery, lukewarm drinks. The gap between forgettable and unforgettable cocktails rarely comes down to expensive bottles; it's all about how you bring ingredients together in the glass. Most beginners chase premium spirits and exotic mixers without realizing that the right tools and basic ingredients matter far less than mastering a hand...