How To Improve Google Ads Performance: PPC Marketing Intelligence Explained
What Is PPC Market Intelligence? If you run Google Ads, you can see exactly what is happening inside your own account, including your keywords, spend, and click through rate. What you can't see is everyone else bidding in the same market. PPC market intelligence is the practice of researching that wider landscape from the outside, looking at which businesses are advertising, how often, and what their ads say. Every Google Ads account works as a closed system. It shows you your own performance, but nothing about the many other advertisers competing for the same customers in your market, at the same time, on the same keywords. Looking into PPC competitor research gives a fuller view, and industry professionals at HM Optimisation note that most business owners have never actually seen who else is bidding around them. What Google's Own Tools Do And Do Not Show Google Ads does include a built-in comparison feature called Auction Insights, showing how your account performs against o...