Google Business Profile Optimization: 7 Phases to More Customers
Key Takeaways A seven-phase approach to Google Business Profile optimization builds visibility, trust, and engagement in local search, driving more calls and visits for small businesses A profile sitting unverified carries almost no ranking power, so confirming ownership is the first step before any other optimization work begins Primary category selection and how often new reviews arrive are the two ranking signals business owners can most directly control Uploading photos and publishing posts on a weekly basis keeps a profile from fading and shows Google the business stays active A monthly audit checklist can help keep profiles in the top three Map Pack positions without paid ads Your Free Listing Is Losing Customers Right now, a Google Business Profile is doing one of two things for a small business: quietly bringing in new customers, or letting them slip to the competitor down the street. Most owners set up the basics, add a phone number, maybe a photo or two, and call it finished....