Pay-Per-Lead Services vs. Owned Lead Generation for Contractors
Key Takeaways Pay-per-lead services charge $15-$100 per lead while sharing that same lead with 2-4 competing contractors, with no refund for unconverted contacts. Most homeowners spend 1-2 hours researching contractors online before making first contact, and companies that respond within 5 minutes are 100× more likely to connect. LeadAppz's quote-first lead capture flow flips the traditional form: visitors see a real price before being asked for contact info, so they self-qualify on budget. Every lead arrives pre-scored as Strong, Possible, or Weak, with project value attached — across 6 verticals (roofing, siding, gutters, decks, fences, personal injury). The math: $1,500/month on shared leads equals $18,000/year, vs. a one-time $997 Deluxe purchase that never recurs. Pay-per-lead services look like the easiest way to get contractor leads. Pay a fee, get a customer's contact information, close the deal. The actual economics of that model look far less appealing under the hood ...