Google Ads for Law Firms: How to Research Competitors Before Advertising
For someone who has just been injured in a car accident, searching for a lawyer can be as simple as typing a few words into Google. Within seconds, the results may show several law firms competing for that person's attention, with some appearing through paid advertising and others relying on organic search. For the firms paying to appear there, however, the process is considerably more complicated. Every search can put them in competition with other lawyers targeting the same clients, and the cost of reaching those potential clients can vary significantly depending on the search terms and level of competition. That makes paid search something law firms should understand before putting money into it. What Is Paid Search in Digital Marketing? Paid search is a form of digital advertising in which businesses pay to display ads alongside search engine results. Google Ads is the most familiar example. An advertiser selects search terms relevant to its business and creates advertisements...