UBCNews

Most businesses that struggle with content marketing are not short on ideas or effort. They keep making the same avoidable mistakes while expecting different results. You can publish blog posts every week, stay active on social media, and still see little to no growth if your approach has real gaps in it. Businesses that work with experienced content strategy and campaign teams often find that their biggest problem is not a lack of content but a lack of direction. What follows are the most common mistakes quietly killing content results, and exactly what to do about each one. When There's No Plan, Even Good Content Fails Jumping into content creation before building a plan is one of the most expensive mistakes a business can make. Without a documented strategy, content ends up serving no clear purpose, and with no way to measure whether any of it is actually working, effort quietly goes to waste. A solid plan answers four things: what you will create, who it is for, how often you ...

Scroll through TikTok and you’ll find countless videos of grimy driveways turning bright white in seconds. The appeal is obvious: a rented pressure washer, a free weekend, and suddenly your home or storefront looks brand new. What those short clips rarely show is the preparation behind the scenes. They do not show the hours spent learning how to handle commercial-grade equipment or the mistakes that can leave permanent marks on siding, concrete, and roofing materials. Before deciding whether professional power washing is worth it, it helps to understand what is actually at stake. The Real Risks of DIY Pressure Washing for Homes and Businesses Taking the do-it-yourself route carries more risk than many property owners realize. Surface damage. Too much pressure can gouge wood, crack vinyl siding, strip paint, and etch concrete. Repairing those mistakes often costs more than hiring a professional in the first place. Water intrusion. Improper angles can force water behind siding or into ...

Key Takeaways Solution-centric selling increases average deal size by 14% and win rates by 20% for complex technical products, though sales cycles may extend due to thorough consultation processes. Evidence-based strategies are vital—87% of physicians want clinical studies and evidence-based medicine integrated into sales conversations. Customized sales training delivers measurable ROI through improved closing ratios and faster sales cycles. Personalization strategies with industry-specific case studies and tailored pricing models accelerate deal velocity. Technical sales professionals face a unique challenge that traditional sales approaches fail to address. While selling "widgets" might work for commodity products, complex technical solutions demand a fundamentally different mindset—one that prioritizes consultation over persuasion and expertise over enthusiasm, according to the sales coaching experts at Evergreeen Sales Group. Why Technical Sales Teams Struggle with Tr...

Brooklyn families are increasingly staggering under the weight of rising costs for traditional daycare, according to recent reporting in The Cut, published by New York Magazine. Government affordability statistics indicate most families should expect to dedicate around seven percent of their budget to childcare, but in New York, it can easily require 25 to 50% of their take-home pay. What's more, the traditional childcare model doesn't always serve families with hybrid work schedules well. Some days, parents are back well before pickup time or have overlapping schedules, making aftercare unnecessary. But on in-office days, getting home even before dark is impossible. Combined with daycare's restrictive schedule and frequent illness exposure, the standard system just doesn't make sense. Rising Costs, Dwindling Benefits In DUMBO's tech and creative-heavy workforce, there is often no such thing as a "regular schedule." While hybrid and remote work give indiv...

Key Takeaways Avoid labeling foods as "good" or "bad" — focus on what different foods do for the body instead Cooking with children, even at a toddler level, builds real familiarity with healthy ingredients Growing fast-growing plants like lettuce, radishes, or herbs gives children a direct connection to where food comes from Farmers' markets and farm tours create real-world food experiences that classroom lessons rarely match Consistency matters more than any single activity; habits form when learning stays enjoyable over time Most kids know they should eat their vegetables — they just don't know why, and that's exactly where the struggle begins. Without real context, "eat healthy" is just noise. When learning connects to something fun, though, the message actually lands, and "edutainment" platforms built around that idea are helping parents make that happen more consistently. For many parents, the bigger challenge isn't knowing...

Restaurant meals are nice in moderation, but no matter how many choices you have in your community, you’re bound to get sick of outside food eventually. And let’s be real: gourmet meals are tasty, but they may not be the healthiest choice in the world, and the restaurant chefs aren’t going to cater to your every request, especially if you have strict nutritional requirements. But do you know who will follow any culinary guidelines you set? Your very own private chef . If you just simply can’t find the time to prepare your own meals, this is the next best choice. It may even be a better one, seeing as you won’t have to lift a finger to be served a balanced diet catered to your discerning palate. Private Chefs are Growing in Demand It shouldn’t come as a surprise that private chefs are becoming more popular. According to Grandview Research, the personal and private chef industry is expected to experience a CAGR of 6.7% from 2025 to 2030, growth that market analysts attribute to a combin...